I recently judged a local celebrity karaoke contest for CASA and I ran across this:
The lovely Dannika Lewis took it home from the silent auction but I wish I would have been paying better attention to it. If you haven't figured it out, you fill in the holes with beer caps. The company is conveniently named Beer Cap Maps.
I recently wrote a Sip and Savor feature on Karben4 and chef Ben Jackson told me that a ton of people visit the brewery on the weekends because they're beervacationing across the state.
Sounds kind of neat! Of course, craft brews are uber cool but in Wisconsin it is a way of life. By the way, they sell out of Fantasy Factory every time it's bottled. The crazy label doesn't hurt!